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People move around this industry all the time. It's more exciting to be part of a Creation than it is to be part of a game in maintenance/growth for some. I think the FoH guy nailed parts of that.

It does hurt Blizzard though, but they've been there before. I, too, find it so very interesting that we've known about Blood Elves for months and still know nothing about the Alliance race. I imagine they'll now just hold it off for E3, to justify the huge spend they'll make to rent that godawful huge booth again, with dozens of canned lyric spouters.

And on the "life beyond 60" post from Blizzard, heh. One of the reason I never finished my own series of "what to do at 60". I had a high goal, but by the time I got into detailing part 2 of 4, I realized there's only three things to do: Raid (including PvP), prep for Raiding, or Alt. And at the end of the day, if you can't or don't want to Raid, then what's the point of making an Alt? You know where you'll end up anyway. The path of character creation can be fun, but only if it's unique. After level 20, you'll probably land in the same zones you already saw anyway.

Nah. Alting to me has always been a means to an end: a means to get another character up to the end game so you have two ways to play there. If you don't like the endgame, eventually Alting isn't going to keep you interested.

New content could help, but not unless it includes core new systems and ways to exist in the game. More quests and mobs in new zones is just doing the same stuff with new textures.