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I have to admit that I was really struck hard by the sheer similarity to WoW. It might have helped if the screenshots provided in the article had contained some images of some units that don't have equivalencies in WoW, but none the less, it does look rather redundant.

That being said, I think there is large degree of irony in the sense that a lot of Warcraft's visual styling was drawn from Warhammer going back to Warcraft II (never played I). In Warcraft II the naval units in particular seemed like good rip-offs of Games Workshop products (I'm thinking of Man O War). Just browsing quickly I was met with a good example of Warhammer's visual style being very similar, when I saw the Dwarf unit Thorgrim Grudgebearer seen here, http://us.games-workshop.com/games/warhammer/default.htm on the front page. I think the look of that mini would fit right in with the Dwarves of WoW.

Ultimately WoW had this art style in the MMO space first, so I don't see how Warhammer will be distinctive enough visually and I agree it's a shame they didn't go for a darker route which was how the defunct Warhammer MMO was shaping up according to a sidebar in the PC Gamer article.