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A mmorpg is a completely different product, this is what you aren't seeing.

Current mmorpgs are sufferning because they don't belong to the old model, nor to what a mmorpg should be. It's some sort of "identity crisis" that is hurting them. Hence the demand for a "real" ending.

That demand is just an attempt to frame a mmorpg on a consolidated, familiar model. To bring them back to a similar single-player style.

What I'm saying is that a mmorpg is something conceptually completely new and that should take distance from past models that just aren't suitable for this genre.

Better to leave that heritage behind instead of keeping it like an useless weight.