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In "Parallel World Traveler" MMORPG, visit every Parallel World once and you're at the end.

Creating infinite amount of content has NEVER been the goal of the idea about "gated content".

The idea was instead to give the players the possibility of choice without obligatory passages and selective content that you cannot access. So that those patterns that are usually confined and obligatory when you reach the "endgame", like raids, are instead ALWAYS open and NEVER mandatory.

The point is to valorize the content in your game so that the large public can experience it and focus, if they want, on the part they like more (like PvP or solo) without their characters being penalized.

And this "parallel worlds" idea is just one of the three layers (see the tripartite model). The other two, like the PvP conquest system, a much more open to the replayability. Since I agree that the stories HAVE to have a beginning and an end.

The point is: the PvP conquest system is ALSO part of the "gated content", in the sense that it is accessible right away and always. So you can dedicate to it completely, or ignore it.

It's simply a matter of repositioning these layers where they belong. This is what I'm doing. The PvP is appropriate as a "repeatable experience", while the "stories" aren't. This is why these two correspond to two different layers in the game.