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Exactly how does grinding make Blizzard rich?

I have been playing this game for years, and I really don't bother to grind. Still, I pay the same amount as someone who grinds 24/7. The net return for Bliz is 0.

We all pay the same amount every month. So it shouldn't matter to bliz if someone wants to stand an fish and look at their excellent water effects, PvP hardcore, Raid, or just sit in IF and spam the trade channel with useless banter.