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Recovering players

This is what Jessica Mulligan wrote recently on Terra Nova:

Recovering players: Actually, Ola, Dave is right; experience has shown us that once a player unsubs and leaves the game completely, it is tough to get them back. 10% recovery is considered stellar; less than 5% is more likely.

I believe that the behaviour of the players is complex and it isn't possible to understand it with a simple analysis. What Ethic said was about the industry itself, though, not the players.

I'm also confident that Blizzard will solve those issues and behind they'll still have a good game. What I cannot accept is not those technical aspects. But the broken design that played a role in this situation.

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