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It's simple, they become an in-game entity and not anymore an out-of-game one.

IGE works on other games because they can contol the environment and the resources. The basic of my game is that the economy exists on that second layer I described. This means that it exists on a full PvP world.

Defending and conquering territory is a game mechanic that would require IGE to become a game reality. At that point they lose completely their "alienated" nature and become justified in the game.

IGE may control a province or a mine. They own accounts for the game and they wouldn't be different from any other guild since the conquest requires a guild infrastructure behind. At that point other players can always decide to fight IGE and conquer their territories, if they want.

The point is about forcing them to play within the rules. And make the game fair and fun for everyone. Those ideas should do the trick.