SOE Station All-Access pass, thirty bucks

What I told you about SOE's business practices and trends?

I saw this looking at other blogs feeds (Cuppycake and Krones). I guess Brad McQuaid pretended the price to raise in order to keep Vanguard vaguely profitable.

The price is now thirty bucks (in Europe add another $5 of taxes) and they even rebill you automatically with the higher fee (effective April 2, 2007).

Firstly they publicize Vanguard and the All-access pass as both part of a very convenient deal, then, I guess, they are successful but so successful to the point that they cannot keep all games and live teams alive with one reasonable monthly fee that has to be split thin.

So it's now thirty bucks. Still cheap? Well, it's almost what you would pay for a FULL brand new game with years of development behind it. And you pay that MONTHLY.

Prediction: this will break either EQ2 or Vanguard, as they are now forcing players to pick one side. As I anticipated, only one will survive.

Next step is obviously rising the single monthly fee. But they just cannot do that before the competition moves the first step ;p

They also gave NCSoft the perfect occasion for a winning stab. Release Dungeon Runners, Exteel and Tabula Rasa and launch their own version of an all-access pass with an accessible monthly fee. If they are going to miss this opportunity then they are just crazy. A victory handed on a silver plate. With their accessible games and variety of styles it even makes sense to play more than one mmorpg.

P.S.
Planetside monthly fee is also going up: $13 -> $15

The player-reported news on VE3D is worth a quote:

After more 3 years of continually dwindling subscriber numbers, corporate mismanagement, a botched expansion, the addition of in-game advertisements, and numerous unpopular gameplay changes, SOE in all their wisdom has decided to increase the subscription rate from $13 to $15, citing investments to improve the game's support and infrastructure. Any long-time player knows the only support they have given is life-support. Barely keeping the game running is their idea of investing in it.

EDIT-
And another quote from Amber:

The short-sightedness of this approach is staggering. In a marketplace that Sony hasn't come close to dominating for well over 5 years, they're behaving like a monopoly with a captive player base.

Re: SOE Station All-Access pass, thirty bucks

If you already have station access then the price hike to Planetside wont be an issue as you get access to that game as part of the package.

But I agree with the bitter sentiments of the quote, Planetside I found to be a potentially fun experience hampered by a complete lack of support and for such an old game ran exceedlingly slowly on my machine (is this some kind of trademarked feature of Sony? To only provide games that will run at low framerates regardless of on what or where its run?)

Is it just me or does it seem like Sony is going out of its way to alienate all of its customers? All the snafus around the PS3, the forced early launch of Vanguard (beta in a box as the MOG army guys called it) in a barely playable form. The whole SWG thing. Continued poor customer service. Numerous media and public relations blunders. And don't get me started on the PSP or Blue-ray. I also read today that they are reducing backwards compatibility on their PS2 titles for the PS3.

As to the increased cost of the Station Access pass. They've almost priced themselves out I think. I have usually 3 MMO subscriptions on the go at any one time, but damned if I can play more than one of them at a time (barring mining in EVE on my laptop while I play something else waiting for my containers to fill). I originally got the pass when I got Vanguard as I was also playing EQ2 at the time and figured well I save a couple of bucks a month. Now though I might as well have individual subscription fees.

It sounds great to have all these games available at the one 'low' price but at the end of the day, particularly with a game type like MMO's you can only play a small number over a month or two and for most people I know that is 2 or 3. But there is usually a clear leader that you will play the majority of the time (it is your focus as you try to level up or whatever your goal happens to be). I mean - MMO's are meant to be immersive - how immersive can they be if Sony is expecting you to play 3+ at once to see any savings in the Station Access pass?

Re: SOE Station All-Access pass, thirty bucks

They might actually be making an economic profit in terms of revenue. From their end, the increase in revenue will offset the loss in subscription numbers. They aren't concerned about playerbase unless it positively affects their bottom line. If they downsize and increase their revenue/cost ratio, they've benefited.

According to their math.

Of course, from the consumer standpoint, it's a horrible idea to expect people to pay more for bad and out-of-demand service. Unfortunately, the market is made up of lots of people. While individually they might all come to the conclusion that, in a vacuum, SoE isn't worth even thinking about, a significant enough number of consumers are likely enough to fall for it that SoE stays afloat.

Even if they do go down, I doubt it'll be because of a spectacular failure. Someone higher up will probably decide not that the company has failed but rather that there could be a marginally more efficient allocation of resources. This is the way companies end: not with a bang, but with a whimper.

One can only hope that putting out quality products instead of mindlessly chasing the ever evasive profit margin maximization will spread insidiously throughout the industry's economic projections. Maybe craftsmanship in game design will become the next hot thing and MMO's will be worth the fees charged per unit of game play.

Wishful thinking, unfortunately.

Comment viewing options

Select your preferred way to display the comments and click "Save settings" to activate your changes.